Google lets consumers opt-out, opt-in to ads

12 Mar 2009

If you were told you didn’t have to view online ads anymore, what would you say? Google is hoping that Web surfers will appreciate its new more transparent policy about how it conducts its behavioral targeting.

Google banner ads on outside publishers’ sites will now

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.