Pay cuts at Hearst, Belo by Brian Blum in Uncategorized 06 Apr 2009 Bloomberg reported that Hearst has asked all of its newspapers to reduce costs by 20 percent annually through job cuts and other measures as ad sales plunge. “Ad revenue is down across the board significantly,” Steve Swartz, president of Hearst’s newspaper This article is only available to AIM Group clients. Please subscribe now or log in to view. Share Strategy Brian Blum Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.