HomeFinder launches $40 million newspaper ad campaign

07 Apr 2009

HomeFinder.com, the former Homescape, has launched a nationwide U.S. ad campaign valued at more than $40 million in the real estate sections of 133 newspapers. The campaign takes advantage of HomeFinder’s joint-venture agreements with Gannett, McClatchy and Tribune. The ads will run weekly through the remainder of 2009, usually on Sundays.

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.