Ad networks: Friends or foes?

09 Apr 2009
By Mya FrazierIn 2008, at the Interactive Advertising Bureau's annual meeting, Wenda Harris Millard, then president-media of Martha Steward Living Omnimedia concisely summarized the threat of ad networks with a single comment: "We must not trade our advertising inventory like pork bellies."..This content is available free to Classified Intelligence Report clients.W

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Jim Townsend