German media agency’s perspective: Self-marketing of inventory not viable in longer term

09 Apr 2009
CIR asked Olaf Mahr, managing director of the German media agency Pilot Group (, how he sees the future of online marketing and ad networks in Germany. Pilot books media (including online) on behalf of clients. .. This content is available free to Classified Intelligence Report clients. CIR: Do you agree that Germany's

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Jim Townsend