Too many splinters: Germany’s ad networks due for a shake-out

09 Apr 2009

By Christo Volschenk

According to Interactive Advertising Bureau Europe, Germany has the biggest online display-ad market in Europe with 23 percent of total European online display-ad spend. But, the country’s online marketing sector is not a happy place. It is plagued by too many online marketers which built too many ad networks that have fragmented online inventory.

..

This article is only available to AIM Group clients.

Please subscribe now or to view.
Share

Jim Townsend