WSJ Online: lessons for how to charge for online content by Brian Blum in Uncategorized 14 Apr 2009 The Wall Street Journal has long been successful charging for content. Now it plans to charge for more. Executive Editor of the Journal Online Alan Murray told Zachary M. Seward of Harvard’s Nieman Journalism Lab that the site will begin targeting a subset of subscribers with a “premium initiative” to sell “narrower information services” at a higher price. The firsThis article is only available to AIM Group clients. Please subscribe now or log in to view. Share Strategy Brian Blum Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.