Ford launches risky social media campaign for new Fiesta

15 Apr 2009

Will a new attempt by Ford to empower Web-savvy drivers to promote a new car win over the motoring masses or backfire like an old jalopy?

Ford is taking a risky direction with its new social media campaign. According to The Wall Street Journal, the company has picked 100 young, Web-savvy drivers to

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.