Brokers provide bad service on IDX listings

16 Apr 2009

Should real estate brokers’ Web sites list properties from other brokerages? Maybe not. A new “secret shopper” test by the consulting firm WAV group found that agents were generally clueless – and sometimes worse – when providing information about properties they didn’t personally represent.

The WAV Group study was of 100 IDX-powered broker Web sit

This article is only available to AIM Group clients.

Please subscribe now or to view.

Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.