AutoTrader.com launches vertical ad network

22 Apr 2009

AutoTrader.com has launched a vertical ad network dubbed AutoTrader.com Access. Its goal is to allow advertisers to target car buyers even when they’re not browsing a specifically auto-focused site.

The new network is powered by Adify. It includes not just AutoTrader.com an

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.