Cobalt gives dealers video capability for free by Brian Blum in Automotive 22 Apr 2009 Automotive marketing services vendor Cobalt has upgraded its 8,000 dealers to a new video vehicle merchandising solution. The upgrade is free and Cobalt says it will provide the service free through May 31. The aim is to “prove” that video generates the sales results they need to make it a permanent part of their website merchandising strategy. So far, Cobalt reports that This article is only available to AIM Group clients. Please subscribe now or log in to view. Share autochannelcobalt video Brian Blum Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.