The Oprah effect by Brian Blum in Uncategorized 22 Apr 2009 Oprah has long been known to make or break best selling books. Now she’s applied the magic to social media. After a prominent segment on Twitter aired last week, traffic to the micro-blogging site jumped 43 percent on Friday compared with the previous week. Even more telling: traffic was up 24 percent fr This article is only available to AIM Group clients. Please subscribe now or log in to view. Share Strategy Brian Blum Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.