U.K.: 40% OK with ads on phone

23 Apr 2009

A KPMG survey in the U.K. shows that 40 percent of consumers said they would watch advertising on their mobile phones in exchange for free music. Twenty-eight percent said they would exchange advertising in return for free instant messaging.

The survey also showed that around 60 percent of people polled would accept advertising being served to them on the Internet in return for free con

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Jim Townsend