Zenith Vigia predicts severe losses in Spain

23 Apr 2009

Media agency Zenith Vigia has predicted a loss of €1.8 billion in Spain’s advertising business for 2009, due to the economic crisis and the general cutback of investments in this sector.

The estimates were part of Zenith Vigia’s most recent report on Spanish media. The report forecasts a decline of 13.2 percent of general-advertising expenditures in Spain. In January the estimates w

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Jim Townsend