AIM Group research shows major changes in recruitment advertising effectiveness

30 Apr 2009

ALTAMONTE SPRINGS, Fla. — Networking sites and niche recruitment sites scored high marks with human resources executives for bringing in quality job applicants, far outranking search-engine marketing and free sites like Craigslist and Kijiji, the AIM Group reports.

With print advertising declining as a recruitment tool, the AIM Group’s annual survey of recruitment advertising eff

This post is only available to members.
Share

Peter M. Zollman

Peter M. Zollman brings more than 35 years of media experience to his role as founding principal of the AIM Group / Classified Intelligence Report. He has worked with a wide range of media companies, dot-coms, technology providers and start-ups to develop and expand successful interactive-media services. He is based in Altamonte Springs, Fla., near Orlando.