AIM Group research shows major changes in recruitment advertising effectiveness

30 Apr 2009

ALTAMONTE SPRINGS, Fla. --- Networking sites and niche recruitment sites scored high marks with human resources executives for bringing in quality job applicants, far outranking search-engine marketing and free sites like Craigslist and Kijiji, the AIM Group reports.

With print advertising declining as a recruitment tool, the AIM Group’s annual survey of recruitment advertising eff

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Peter M. Zollman

Peter M. Zollman brings more than 35 years of media experience to his role as founding principal of the AIM Group / Classified Intelligence Report. He has worked with a wide range of media companies, dot-coms, technology providers and start-ups to develop and expand successful interactive-media services. He is based in Altamonte Springs, Fla., near Orlando.