ALTAMONTE SPRINGS, Fla. — Networking sites and niche recruitment sites scored high marks with human resources executives for bringing in quality job applicants, far outranking search-engine marketing and free sites like Craigslist and Kijiji, the AIM Group reports.

With print advertising declining as a recruitment tool, the AIM Group’s annual survey of recruitment advertising effectiveness focused on “alternative advertising tools” like YouTube, text-message marketing and direct e-mail marketing. The findings are outlined in the 94-page report, “Recruitment Advertising 2009: Discovering new opportunities through more efficient service.”

The report, which will be released for public sale on Monday, tracks trends from recruiters in the U.S., U.K. and Canada. While recruiters still use major sites like CareerBuilder, Monster and TotalJobs, and reported they were satisfied with results from those sites, they also ranked the effectiveness of a dozen “alternative” recruitment advertising tools. The highest rankings went to niche sites, like and for fashion jobs, and networking sites. Almost 45 percent of the recruiters surveyed said they used networking sites liked LinkedIn and Facebook with mixed or great results.

“Recruiters are trying lots of new ways to reach job-seekers – and while total recruitment advertising is down considerably because of the economy, employers still have to reach candidates to fill open positions,” said Peter M. Zollman, founding principal of the AIM Group / Classified Intelligence. “Print recruitment advertising is falling off a cliff and will never recover, but some of the new ways of finding employees show great promise at very low cost.

“The free sites, like Craigslist and Gumtree in the U.K., aren’t getting very high marks from recruiters. While they’re ‘free,’ the effort associated with posting ads there and the work required to screen candidates make them not-very-valued alternatives – at least for now,” Zollman said.

The report contains specific recommendations for recruitment ad publishers, ad agencies and recruiters – what they need to do to serve their clients and continue connecting job-seekers and employers. It also covers the competitive landscapes in more than 20 countries, covering the U.S., Canada, Europe, India, China and Australia and Latin America. It’s the eighth annual recruitment report from the AIM Group.

The report, at $499 with a money-back guarantee, is available for purchase on the site. A free preview edition is also available.


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Media note: The report is available free for editorial purposes. E-mail  or call 407-788-2780 for a copy. Zollman is available for interviews at that phone number, or through . AIM Group / CI editorial director Jim Townsend can be reached at 281-998-2540.


About the AIM Group: The AIM Group, formally the Advanced Interactive Media Group LLC, is the world’s leading consultancy in interactive media and classified advertising. It publishes Classified Intelligence Report, a continuous advisory service often referred to as “the bible of the classified advertising industry.” The AIM Group works with leading media companies, broadcasters, dot-coms, yellow-page publishers and technology companies. It provides strategic and tactical consulting; sales training; proprietary and published research about interactive media, and other services. Founded in 1998, it is based in Altamonte Springs, Fla., near Orlando. For more information call 407-788-2780 or visit

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