Twitter retention rate only 40 percent

04 May 2009

Twitter may be growing exponentially but can it sustain itself? Maybe not according to new data from Nielsen. The research company found that more than 60 percent of U.S. Twitter users fail to return the following month. Twitter’s 40 percent retention rate w

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.