AJC tells readers: turn off your computer and read the Sunday paper

05 May 2009

The Atlanta Journal Constitution has come up with a novel approach to increasing print circulation revenue. Tell your digital readers to take a break. The paper has launched a year-long $1 million ad campaign to position the physical Sunday paper as a refuge from the frenzied "digital cacophony" that's associated with readers' work weeks.

The AJC is not suggesting that readers dump o

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.