Century 21 to focus on online ads with new subsidies

10 May 2009

Century 21 is beefing up its online advertising options. The company says it is generating 20 percent more leads for its agents via online advertising vs. TV ads. As a result, a new “Gold Standard Partnership” will subsidize the cost of listing enhancements for C21 franchise own

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.