Czech hyper-local plan puts journalists in cafes

11 May 2009

We’re big fans of hyper-local. But how local do you need to be? A new initiative in the Czech Republic, sponsored by investment firm PPF Group, is placing its hyper-local newsrooms right next door to Internet cafes.

“There is no option to close the door” between the cafes and the adjacent newsrooms, Roman Gallo, director of media strategies at PPF,

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.