Czech hyper-local plan puts journalists in cafes
11 May 2009
We’re big fans of hyper-local. But how local do you need to be? A new initiative in the Czech Republic, sponsored by investment firm PPF Group, is placing its hyper-local newsrooms right next door to Internet cafes.
“There is no option to close the door” between the cafes and the adjacent newsrooms, Roman Gallo, director of media strategies at PPF,