Dealix: Auto dealer miss phone sales opps 3/4 of the time
14 May 2009
Automotive dealers miss sales opportunities that come in by telephone nearly three-quarters of the time according to a new study by Cobalt’s Dealix lead generation unit. This despite statistics that clearly indicate that phone leads have the highest close rates and the fastest turn around times.
Where are dealers going wrong?
-- 72 percent of dealers did not as