IPromote switches to PPC display ad model

19 May 2009

Self-serve display advertising company IPromote has released a new user pricing model that replaces the company’s original fixed pricing model with an auction-style bidding model. The aim is to reduce the cost of display ads. Advertisers can now input their own pay-per-click price.

The IPromote bidded pricing model automatically

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.