You liked Alibaba? Try Aladdin
by Brian Blum
25 May 2009
China’s Internet entrepreneurs seem to have a predilection for exotic Middle Eastern names.
They chose “Alibaba” for the successful e-commerce platform of that name. Now Baidu has come up with another name from the Thousand and One Nights. It has launched “Project Aladdin,” an initiative aimed at making searches more comprehensive by uncovering useful pa
Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.