How much will consumers pay for online content? 62 percent

05 Jun 2009

One more tidbit from last week’s World Association of Newspapers confab in Barcelona: a study by PricewaterhouseCoopers on exactly how much consumers will pay for news online.

The answer: 62 percent of what they pay for news in print. The interviews were done with 5,000 people in seven countries. T

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.