One platform, one brand for U.S. newspaper classifieds?

05 Jun 2009

Interesting white paper out from the American Press Institute: It calls for U.S. newspapers to set aside their differences (and evidently, their uniqueness) and create a unified, national platform for classifieds under a single brand.

Titled Creating an Industry-Wide Classified Platform and Brand, the report acknowledged there are quite a few issues to work through --

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Jim Townsend