by Mark Whittaker | Jun 8, 2009 | Automotive
AutoTrader.com plans to add ESPN/ABC to its broadcast media advertising buy, doubling its media exposure, according to MediaPost.
AutoTrader.com commercials and in-program integration will become part of "Monday Night Football" on ESPN; college football; NASCAR Sprint Cup races; and Major League Baseball broadcasts on ESPN.
The additional commercials will begin in July. Th
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