AutoTrader.com expands its TV buy
08 Jun 2009
AutoTrader.com plans to add ESPN/ABC to its broadcast media advertising buy, doubling its media exposure, according to MediaPost.
AutoTrader.com commercials and in-program integration will become part of "Monday Night Football" on ESPN; college football; NASCAR Sprint Cup races; and Major League Baseball broadcasts on ESPN.
The additional commercials will begin in July. Th