Metro newspapers launch SMS campaign

08 Jun 2009

The Metro newspapers in New York, Boston and Philadelphia have launched a new SMS campaign. Metro is placing a daily question on the front page of its edition and encouraging readers to text in an answer for the opportunity to win a $250 Visa gift card. Results are shown the following day in the papers’ Voices section.

Dave Everett, vice president and partner at KaOoga Mobile w

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Jim Townsend