Sales strategies for hyper local: What works for you?

16 Jun 2009

As I discussed in an earlier post, my hope is to use this forum to generate discussion about ideas and best practices with you instead of publishing my ideas at you — so I hope you’ll join the conversation and share your thoughts. Today’s topic is sales strategies for hyper-local initiatives on media sites.

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Shannon Kinney

Shannon Kinney is a senior consultant, project director and social media leader at the AIM Group. She has more than 20 years of experience in key roles at major media companies, including several of the leading dot-coms in the classified advertising industry such as Cars.com, Knight Ridder New Media and Classified Ventures. In addition to leading our social media practice, she’s one of the AIM Group’s leading experts on real estate and automotive advertising, and sales training.