Yahoo launches self-service display ads product

22 Jun 2009

Yahoo is rolling out the first version of its self-serve ad product, My Display Ads, this morning. It’s a bid to sign up more local advertisers and, more importantly, to convince existing search advertisers to try out display.

Yahoo isn’t the first to try such a model. It’s already in place at Google as well as MySpace and Facebook. AOL’s is working on

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.