Viral Marketing + Online Video + Classifed Ads = Best Job in the World Campaign

30 Jun 2009

You probably heard about this – and may have even secretly applied for the job: it’s Tourism Queensland’s multiplatform ad campaign for “The Best Job in the World.” Basically, the campaign used classified job and display ads


Dave Lafontaine

Dave LaFontaine is AIM Group director for Latin America. He has more than 20 years of experience as a journalist, editor and multimedia producer. He is a videographer who has worked for ABC’s PrimeTime and as managing editor for He is also a blogger and entertainment writer who has worked for a number of tabloid and specialty publications. He has served as managing editor of the Caracas Daily Journal, and worked as an editor and reporter in Latin America. He writes about interactive media for the Newspaper Association of America, World Association of Newspapers and others. He is based in Los Angeles.