YouTube features call-to-action links on advertiser videos

01 Jul 2009

YouTube announced yesterday that it now will feature call-to-action overlays on videos.Using this feature, an advertiser can add a headline sentence with specific call to action and incorporate hyperlinks that will be featured on the video itself. This exciting advancement could have a profound effect on search marketing and video marketing alike. Im

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Shannon Kinney

Shannon Kinney is a senior consultant, project director and social media leader at the AIM Group. She has more than 20 years of experience in key roles at major media companies, including several of the leading dot-coms in the classified advertising industry such as, Knight Ridder New Media and Classified Ventures. In addition to leading our social media practice, she’s one of the AIM Group’s leading experts on real estate and automotive advertising, and sales training.