Newspapers: start re-tweeting now. It’s super-easy

06 Jul 2009

Here’s an easy way for newspapers to get in on the Twitter mania without even maintaining a Twitter account: encourage your readers to “re-tweet” articles and classifieds they view on your Web site.

A company called TweetMeme is leading the pack. The service is so simple it should be a no-brainer. You put a re-tweet button on every article page. If readers like the

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.