Wear a bracelet, get a job

09 Jul 2009

Here’s a bizarre tale of marketing savvy that’s gotten media coverage all over the place and some decent sales: broadcast your employment status with one of those rubber bracelets popularized by Lance Armstrong’s Livestrong movement.

Two Florida residents, Barbara Bourn and Stephanie Aucoin, started LaidOffNeedAJob.com, a site that sells $3 yellow and pink wristban

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.