AP to add micro-blogging metatags to articles

14 Jul 2009

The Media Standards Trust and the Associated Press hope to make it easier to find news articles via micro-blogging. The two organizations aim to establish a new industry-wide micro-format to increase readership — and revenue — by improving search engine ranking and making content easier to find.

The main feature of the new standard is to give every story a brief series of

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.