The Nielsen Company takes expansive leap in study of Web use

14 Jul 2009

The Nielsen Company just announced its U.S. launch of an advanced panel and platform for measuring Internet audiences. From the current 3000 Web sites measured Neilsen will expand to 30,000. Company analysts will also improve Neilsen representation of teens, Hispanics, cell phone only-households, and coverage of multiple comp

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.