Online ad spend to drop 2.2 percent in 09

15 Jul 2009

Magna analyst Brian Weiser is predicting that online ad spending will drop 2.2 percent to $23 billion, with an overall drop of 14 percent decline to $161 billion. While there’s good news – declines seem to have reached the bottom, Weiser writes – don’t expect growth to return until mid-2010.

The report includes the following estimates:


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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.