Online ad spend to drop 2.2 percent in 09
15 Jul 2009
Magna analyst Brian Weiser is predicting that online ad spending will drop 2.2 percent to $23 billion, with an overall drop of 14 percent decline to $161 billion. While there’s good news – declines seem to have reached the bottom, Weiser writes – don’t expect growth to return until mid-2010.
The report includes the following estimates: