LendingTree revamps site, ads launch Friday

16 Jul 2009

LendingTree will launch a $40 million multiple media marketing and advertising campaign tomorrow to emphasize an “all new” site that will expand its offerings from mortgage and real estate products to insurance and education, in order to “weather whatever economic or financial changes” happen, CMO Darren Beck

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.