Auto advertising perilously reduced for TV broadcasters

17 Jul 2009

With a reported 20 percent drop in automotive television advertising, many TV stations are in peril.

Sinclair Broadcasting Group, Inc. one of the largest U.S. broadcast companies, owns or services 58 television stations in 35 U.S. markets that represent 22 percent of the U.S. TV audience. C

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.