New regs for auto dealers could affect lead-gen model

17 Jul 2009

New government rules have layered new paperwork requirements for auto dealers of all sizes -- one that not only costs them money, but could affect the prevailing lead-generation ad model. 

The rules require dealers to keep tabs on every finance applicant, regardless of approval. Doing so isn't only a layered expense, but takes record-keeping hours. If you're an ad publisher, you sho

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.