Yahoo lets mobile users opt out of behavioral targeting

17 Jul 2009

Behavioral targeting has moved to mobile devices. But the ability for users to opt out hasn’t been so fast. Yahoo this week announced it is trying to head off any criticism by launching a feature that will allow users to turn off the targeting on the road.

"We believe

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.