OCRegister’s new TV ad pushes self serve

21 Jul 2009

Very cute ad from the Orange County Register pushing the newspaper’s ExpressAds self-serve advertising platform. The gist: going online is a lot more effective than a guy on the corner waving a sign for a new opening.



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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.