Property site Zoopla has is flexing muscles with the news that it has bought ThinkProperty from the Guardian Media Group-owned ThinkProperty.



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In early July, REA Group and News International announced that it was in negotiations with Zoopla for the acquisition of PropertyFinder. (Zoopla has officially confirmed its interest but no details are public.)

ThinkProperty was launched by the Guardian Media Group (GMG) back in 2006 and claims 200,000 unique users a month.

“GMG Property Services is first and foremost a provider of market-leading software solutions to U.K. estate agents and property management agents,” said Mark Goddard, managing director of GMG Property Services. “We are making significant progress in all areas of our software business and I believe this is where our focus is best placed. has received fantastic feedback from consumers and agents but Zoopla are best placed to take the brand forward.”

If the move represents streamlining on the part of GMG it is equally a sign of aggressive expansion campaign on Zoopla’s side.


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