Google goes for local business ads with new format

27 Jul 2009

Capturing the local business advertising market has become the holy grail for publishers and ad networks alike. Now Google is jumping further into the fray. The search engine giant has enhanced its uber-popular AdWords by allowing businesses to attach an address to an ad.

The ma

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.