UPDATE: Social media can – and does – pay

01 Sep 2009

There's been much talk, especially among newspaper executives, about whether social media is worth the effort. Many decry its inefficiency as a revenue stream, primarily because users don't visit a social site with an intent to buy.  In fact, one prominent newspaper, a social media pioneer, told AIM that its social sites might have to go because they don't make money. (See an upcoming CIR

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.