Mobile and print combo to boost circ dollars

04 Sep 2009

The Economist has just launched a mobile campaign which Advertising Age sees as a potential advance for paid content. We see it as a potential boost to ad dollars down the road too, as it increases circulation and expands the demographics. The trial program in New York City enables cell phone use to order overnight home delivery of the next issue at the regular newsstand price.


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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.