Jobvite raised $8.2 million in new financing lead by ATA Ventures, a new investor. CMEA Capital, which lead the San Francisco-based company’s initial investment, also participated in this round. The company says it will use the new funding to “accelerate product innovation and meet growing customer demand.”

Jobvite also appointed Hatch Graham, managing director of ATA Ventures, to its directors’ board.

Jobvite provides a flexible, low-cost, Web-based talent-management platform to employers. It reaches seekers via viral, business-social e-mail connections. (See our coverage.) Over the past year, the company has increased its customer base by more than 300 percent, driven largely by recruiters’ changing needs.

“This recession is fundamentally changing recruitment, pushing companies to become more cost-effective, innovative and strategic. Companies are looking to the technology industry to make this possible,” said Dan Finnigan, president and CEO. “Our growth this year proves we’re serving a big need and delivering immediate ROI to our customers. With this new investment, the strong additions made to our team this year, and the on-going advancements in our technology, I’m looking forward to what Jobvite will do for our customers.”

Finnigan is former GM of Yahoo HotJobs.