Google goes local with non-local searches

14 Sep 2009

Google's latest search tactic was first discovered via Twitter, and has now spread like wildfire among online marketing and local search gurus on the Web. What Google has done, in a nutshell, is to use the IP address of Google search users to send local results even when the user is not targeting locally by way of keywords.  For example, we searched via the keyword "orthodontist" and the o

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.