Adobe buys Omniture

15 Sep 2009

Software maker Adobe Systems announced Tuesday that it has agreed to acquire Omniture, an online business optimization company.  The deal is valued at $1.8 billion.

Omniture is a leading provider of online analytics, conversion and marketing.

This is the second major acquisition by Adobe in the pas

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Linda Karlsson

Linda Karlsson joined the AIM Group in 2008 as a writer / analyst for the European market. She has a background in politics, IT and public relations. Since 2008, her focus has been on freelance writing and translating. She is a Swedish journalist and PR consultant with a master’s degree of political science at the University of Uppsala. In 2001, she chose Germany to become her place of residence and work. Based in Munich, she covers the classified markets of Scandinavia for Classified Intelligence Report.