The region Rhein-Main in Germany has a new classifieds portal — just weeks after regional classifieds portal Rheinmainclick.de had announced it could not convince its shareholders to give it another capital injection and would be closing down.
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The new classifieds portal, Rheinmainanzeiger.net, is in private hands and unattached to any regional publisher, but the founder and manager Matthias Winter, was quoted by the e-magazine Kress.de as saying he was “open to discussions with any publisher.”

Listing fees are the new portal’s only source of income (no advertising). The portal charges as follows: Jobs (€49.99 for 4 weeks); small ads (free); automobiles (free); events (free); business leads (€59 for 4 weeks); real estate (€14.98 for a single listing for 4 weeks, while agents pay €69 per month for listing up to 10 properties); jobs wanted (€8.88 for 4 weeks). The portal is focussed on Frankfurt, Wiesbaden, Offenbach (seat of the company), Darmstadt, Hanau, Rodgau and Aschaffenburg.

Rheinmainclick.de, the classifieds portal co-owned by five regional publishers (Medienhaus Südhessen (with newspaper Darmstädter Echo), Verlagsgruppe Rhein Main (with Allgemeine Zeitung), Zeitungsanzeigengesellschaft Rhein Main Media, the publishers of Hanauer Anzeiger and of the Aschaffenburg-based Main Echo, will finally close its doors at the end of September, after last-minute attempts to get a capital injection had failed. According to Kress, Kalaydo, the leading player in the region, is “in exploratory talks with some of the aforementioned publishers”, apparently with a view to getting them to walk over to Kalaydo.

Kalaydo.de launched in 2006 with a focus on the region Rheinland. In June 2008 the footprint extended to the region Rheinland-Pfalz and in February this year it extended again – this time to Hessen where a sixth partner joined the Kalaydo fold, namely Frankfurter Druck- und Verlagshaus.

The newcomer Rheinmainanzeiger.net seemed to be careful not to unleash a price war with Kalaydo, when it set its listing fees: Apart from the fees for listing jobs (which are much lower than Kalaydo’s), all the other fees are more or less in line with Kalaydo’s.

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