The region Rhein-Main in Germany has a new classifieds portal — just weeks after regional classifieds portal had announced it could not convince its shareholders to give it another capital injection and would be closing down.

The new classifieds portal,, is in private hands and unattached to any regional publisher, but the founder and manager Matthias Winter, was quoted by the e-magazine as saying he was “open to discussions with any publisher.”

Listing fees are the new portal’s only source of income (no advertising). The portal charges as follows: Jobs (€49.99 for 4 weeks); small ads (free); automobiles (free); events (free); business leads (€59 for 4 weeks); real estate (€14.98 for a single listing for 4 weeks, while agents pay €69 per month for listing up to 10 properties); jobs wanted (€8.88 for 4 weeks). The portal is focussed on Frankfurt, Wiesbaden, Offenbach (seat of the company), Darmstadt, Hanau, Rodgau and Aschaffenburg., the classifieds portal co-owned by five regional publishers (Medienhaus Südhessen (with newspaper Darmstädter Echo), Verlagsgruppe Rhein Main (with Allgemeine Zeitung), Zeitungsanzeigengesellschaft Rhein Main Media, the publishers of Hanauer Anzeiger and of the Aschaffenburg-based Main Echo, will finally close its doors at the end of September, after last-minute attempts to get a capital injection had failed. According to Kress, Kalaydo, the leading player in the region, is “in exploratory talks with some of the aforementioned publishers”, apparently with a view to getting them to walk over to Kalaydo. launched in 2006 with a focus on the region Rheinland. In June 2008 the footprint extended to the region Rheinland-Pfalz and in February this year it extended again – this time to Hessen where a sixth partner joined the Kalaydo fold, namely Frankfurter Druck- und Verlagshaus.

The newcomer seemed to be careful not to unleash a price war with Kalaydo, when it set its listing fees: Apart from the fees for listing jobs (which are much lower than Kalaydo’s), all the other fees are more or less in line with Kalaydo’s.

Print Friendly, PDF & Email