Report: 95% of ad clicks fraudulent

18 Sep 2009

More than half of ad impressions and 95% of clicks on online ad buys are fraudulent, according to a report by Radar Research.

The company based its analysis on findings published by Mpire, a Seattle-based ad-optimization company. The report claimed that most of the fraud is hidden in nested frames that allow URL padding in standard -run-of-network online ad buys.

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Peter M. Zollman

Peter M. Zollman brings more than 35 years of media experience to his role as founding principal of the AIM Group / Classified Intelligence Report. He has worked with a wide range of media companies, dot-coms, technology providers and start-ups to develop and expand successful interactive-media services. He is based in Altamonte Springs, Fla., near Orlando.