Ford auto advertising to increase

28 Sep 2009

While the planned focus seems to be on U.S. TV ad dollars, publishers and broadcasters should take note that not only Ford but the other major auto manufacturers are planning advertising spend increases. Automotive News reported a recent conversation with Ford marketing chief Jim Farley, in which ad hikes by General Motors and Toyota were confirmed as well.

“Our competitors are hav

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Mark Whittaker

Mark Whittaker joined the AIM Group as sales director in March 2009. His career in newspapers spans 30 years as a reporter, editor and online manager. He spent seven years as online managing editor and online director for and the Tribune-Review Publishing Co. in Pittsburgh, and later worked as interactive media director for Beaver Newspapers Inc. in suburban Pittsburgh. At Beaver Newspapers, he was responsible for day-to-day advertising, design and operation of the company’s Web sites, supervising a staff of eight. At Tribune-Review, he oversaw about 20 Web sites, including ad sales, coordination between the Web sites and affiliated newspapers, and negotiating partnership agreements. He is based near Pittsburgh.